Case study: The Girringun Collection

9 Feb 2015

A creative enterprise collaboration between Girringun Aboriginal Art Centre and Independent Arts Management (IAM) has resulted in the production of a range of unique and distinct Indigenous arts products, the Girringun Collection.

Working with consultants IAM, art centre staff and artists from all levels of the organisation were exposed to and engaged with current market trends and demands, examples of pricing and packaging of competitors, development of products derived from their artworks and creation of new products. They also observed retail sales and presentation and general client liaison.

Products from the range are being stocked in major cultural institutions on the east Coast of Australia.

Read more about the story behind the development of this collection in our Girringun Collection case study.

Image: Courtesy Girringun Aboriginal Arts Centre This beautiful scarf features Dragonfly artwork by Sally Murray, and is digitally printed on 120g viscose.